Personal Identifiable Information (PII) Examples (2023)

By Tibor Moes / Updated: June 2023

Personal Identifiable Information (PII) Examples (2023)<br />

Personal Identifiable Information (PII) Examples

Think about how a mosaic is made. Each tiny piece of glass or stone, insignificant on its own, comes together to create a stunning piece of art. This is much like how Personal Identifiable Information (PII) functions. When your individual data points come together, they can form an incredibly detailed picture of who you are.


Personal Identifiable Information (PII) is any data that can identify an individual. This could range from names, addresses, to even an email or IP address. Together, these pieces of information can create a complete image of a person’s identity.

Example 1: 2013 – Edward Snowden Leaks. A major example of PII misuse was revealed by Edward Snowden. The NSA’s PRISM program collected vast amounts of PII, including email addresses and phone numbers, from global internet companies without the knowledge or consent of the individuals involved.

Example 2: 2015 – The Office of Personnel Management Breach. In one of the most significant breaches of PII, cyber intruders stole records of 21.5 million individuals. These included Social Security numbers, fingerprints, and even security clearance details, demonstrating the extensive nature of the PII that can be compromised.

Example 3: 2017 – Equifax Data Breach. In a massive cybersecurity failure, Equifax allowed hackers to access the PII of 147 million people, including names, Social Security numbers, birth dates, addresses, and even some driver’s license numbers. This breach underlined the potential scale of PII loss and the dramatic impact it can have.

Don’t become a victim of cybercrime. Protect your devices with the best antivirus software and your privacy with the best VPN service.

PII Examples In-Depth

Edward Snowden Leaks (2013)

Picture this – you’re living your everyday life, casually browsing the internet, sending emails, making phone calls. Little do you know, hidden in the shadows, someone is scooping up your digital footprints. Sounds like a plot out of a spy novel, right? But in 2013, this turned out to be an alarming reality.

Enter Edward Snowden. An average guy, working as a contractor for the National Security Agency (NSA). But Snowden was not just another cog in the wheel. He was about to pull the curtain back on a secret so monumental, it would rock the world.

In June 2013, Snowden did the unimaginable. He revealed classified documents to journalists from The Guardian and The Washington Post. The documents unveiled a chilling secret – the NSA was operating a program known as PRISM. This was not your run-of-the-mill surveillance scheme. PRISM was something straight out of a dystopian sci-fi story.

PRISM was like an invisible net, cast out over the vast ocean of global internet data. Emails, search histories, file transfers – nothing was off-limits. Major tech companies were on its radar, including Google, Microsoft, Yahoo, Facebook, and Apple. But this wasn’t the most shocking part. The program collected PII on an immense scale, all without the knowledge or consent of the people involved.

Think about that. Every email you sent, every number you dialed – potentially monitored and collected. That’s the scale we’re talking about. This information, while mundane in isolation, when amassed and analyzed, could sketch a detailed, intimate portrait of your life.

The Snowden leaks were a wake-up call. They forced us to confront the invisible strings of surveillance that entwined our lives. They challenged us to think about the trade-off between privacy and security. And most importantly, they reminded us of the power – and danger – of Personal Identifiable Information in the wrong hands.

Ever since then, data privacy and the protection of PII have been thrust into the spotlight. Laws have been passed, regulations tightened, and companies are being held accountable. But the journey towards ensuring complete data privacy is a long one.

The Snowden case served as a stark reminder. Your PII is more than just data. It’s a mosaic of your identity. And it’s worth protecting.

The Office of Personnel Management (OPM) Breach (2015)

Do you remember the magic tricks where a magician pulls a rabbit out of a hat? Now imagine a digital hat, and instead of a rabbit, the magician pulls out your name, your social security number, your address, and fingerprint data. This was no magic trick, and the audience was not amused. This was the reality of the 2015 OPM breach – a severe incident that affected millions of people.

The Office of Personnel Management might not be a household name, but it plays a vital role in the U.S. government. OPM is like the human resources department for the federal government, handling important data for all federal employees. This information includes background checks, social security numbers, and even data related to security clearances.

Now, let’s wind back to 2015. Cyber intruders, believed to be state-sponsored, pulled off an audacious digital heist. They breached OPM’s security systems and gained access to a gold mine of PII. The number of individuals affected? A staggering 21.5 million.

The fallout was immediate and severe. It wasn’t just the sheer scale of the breach that was concerning, but also the type of information that was exposed. Social security numbers, fingerprints, and even detailed security clearance information were compromised. This information wasn’t just a detailed snapshot of someone’s identity – in the wrong hands, it could lead to serious national security implications.

The OPM breach sent shockwaves through the cybersecurity world. It was a stark reminder of the vulnerability of our digital systems. It highlighted the urgent need for robust cybersecurity measures, especially for organizations holding sensitive PII.

Post this breach, there was a significant push to strengthen the U.S. government’s cybersecurity. OPM undertook a massive effort to improve its systems, and federal agencies were required to take part in regular cybersecurity reviews. This was a turning point in the way we perceived and managed PII.

The OPM incident might have been a wake-up call, but it also showed us the path forward. We saw an increase in the use of multi-factor authentication, encryption, and continuous monitoring of systems, measures that have now become standard in protecting PII.

The 2015 OPM breach serves as a cautionary tale. It reminds us that Personal Identifiable Information is not just valuable; it’s also vulnerable. As we continue to navigate our digital world, the protection of PII must remain a top priority.

Equifax Data Breach (2017)

Imagine standing on the edge of a huge lake. It’s so vast, you can’t see the other side. Now, picture that lake filled with tiny slips of paper, each one holding a bit of your personal information. That’s how enormous the Equifax data breach was. It was a torrent of personal data, flooding out into the hands of cybercriminals.

Equifax, one of the ‘big three’ credit reporting agencies in the United States, deals with some of the most sensitive PII. We’re talking about data that’s integral to your financial identity: your social security number, your credit card numbers, your home address. It’s information that, in the wrong hands, could wreak havoc on your financial life.

Fast forward to 2017, the unthinkable happened. A gaping security hole in Equifax’s online systems allowed cybercriminals to get their hands on the PII of roughly 147 million people. It was a devastating blow, not only to Equifax but to every individual whose data was exposed.

The fallout was immense. This was not just any breach; it was one of the largest ever recorded. Names, social security numbers, birth dates, addresses, and some driver’s license numbers – the stolen PII was comprehensive, providing a 360-degree view of an individual’s identity. And if that wasn’t bad enough, credit card numbers for about 209,000 people were also exposed.

The impact was instant. People felt vulnerable, violated, unsure of what this could mean for their financial futures. The breach led to widespread outrage and calls for more stringent regulations for businesses that handle such sensitive information.

In response to this incident, Equifax spent hundreds of millions of dollars on improving its security systems. It became a major catalyst for other companies to ramp up their own cybersecurity measures and invest in better protection for PII.

The breach also had legal repercussions, leading to a substantial settlement. Equifax agreed to pay at least $575 million, and potentially up to $700 million, as part of a global settlement with the Federal Trade Commission, the Consumer Financial Protection Bureau, and 50 U.S. states and territories.

The Equifax data breach serves as a potent reminder of the fragility of our personal data. It underlines the urgent need for strong, robust systems to protect our PII. But perhaps, more importantly, it highlights the importance of accountability and responsibility from the companies that manage this data.

In our digital age, PII is a treasure trove that needs stringent protection. The Equifax incident reminds us of the devastating consequences when that protection fails. It underscores the importance of vigilance, security, and accountability in safeguarding our digital identities.


In conclusion, Personal Identifiable Information is more than just bits of data. It’s a digital portrait of who we are, pieces of a puzzle that together form a vivid image of our identities. The breaches at the NSA, OPM, and Equifax are stark reminders of the critical importance of safeguarding this information. As we continue to embrace the digital age, our approach to PII must be rooted in respect for privacy, robust security, and unwavering vigilance. Let’s strive to ensure that our digital world is not just convenient, but also secure and respectful of our individual identities.

How to stay safe online:

  • Practice Strong Password Hygiene: Use a unique and complex password for each account. A password manager can help generate and store them. In addition, enable two-factor authentication (2FA) whenever available.
  • Invest in Your Safety: Buying the best antivirus for Windows 11 is key for your online security. A high-quality antivirus like Norton, McAfee, or Bitdefender will safeguard your PC from various online threats, including malware, ransomware, and spyware.
  • Be Wary of Phishing Attempts: Be cautious when receiving suspicious communications that ask for personal information. Legitimate businesses will never ask for sensitive details via email or text. Before clicking on any links, ensure the sender's authenticity.
  • Stay Informed. We cover a wide range of cybersecurity topics on our blog. And there are several credible sources offering threat reports and recommendations, such as NIST, CISA, FBI, ENISA, Symantec, Verizon, Cisco, Crowdstrike, and many more.

Happy surfing!

Frequently Asked Questions

Below are the most frequently asked questions.

What are some common types of PII?

Personal Identifiable Information includes any data that could potentially identify a specific individual. This includes but is not limited to names, social security numbers, passport numbers, addresses, phone numbers, email addresses, and IP addresses. Financial data such as credit card numbers or bank account details is also considered PII.

What steps can I take to protect my PII?

To protect your PII, you can take several steps: only provide your personal information when necessary and to trusted entities; use strong, unique passwords for all your accounts; regularly review your financial and medical statements for any suspicious activity; and take advantage of multi-factor authentication when available. Also, be wary of unsolicited requests for your personal information and ensure your computer and internet connection are secure.

What are the potential impacts of a PII breach?

A PII breach can lead to serious consequences, including identity theft, financial loss, and damage to reputation. It can result in unauthorized access to personal and financial accounts, fraudulent use of credit or debit cards, tax fraud, and even medical identity theft. Furthermore, recovery from identity theft can be a lengthy and stressful process.

Author: Tibor Moes

Author: Tibor Moes

Founder & Chief Editor at SoftwareLab

Tibor is a Dutch engineer and entrepreneur. He has tested security software since 2014.

Over the years, he has tested most of the best antivirus software for Windows, Mac, Android, and iOS, as well as many VPN providers.

He uses Norton to protect his devices, CyberGhost for his privacy, and Dashlane for his passwords.

This website is hosted on a Digital Ocean server via Cloudways and is built with DIVI on WordPress.

You can find him on LinkedIn or contact him here.

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