Social Engineering Types: The 3 Most Dangerous Manipulations

By Tibor Moes / Updated: June 2023

Social Engineering Types: The 3 Most Dangerous Manipulations<br />

Social Engineering Types

Picture this: you’re at a party and meet a charming stranger who effortlessly steers the conversation, extracting little details about your life, your habits, and your secrets. Sounds like a savvy social butterfly, right? Now, imagine if this person was not at the party to socialize, but rather to gather information for malicious intent. Welcome to the world of social engineering, the art of manipulation for data theft, where every conversation could be a masquerade.


Social engineering is a manipulative strategy used by cybercriminals to trick individuals into revealing sensitive information, usually through psychological manipulation and deceit.

Type 1 – Phishing: This is the digital equivalent of “fishing” for information. Just as a fisherman baits the hook, cyber attackers send out seemingly legitimate, often urgent messages hoping someone will “bite” by providing confidential information or clicking on a malicious link.

Type 2 – Baiting: This technique uses the human tendency of curiosity and greed against us. It’s like finding a USB drive labeled “Confidential” or getting an email about winning a lottery you never entered. The bait is intriguing, but once taken, it leads to a malware infection or data breach.

Type 3 – Pretexting: This is the art of storytelling in the cyber world, where attackers build fictional situations to extract information. It’s like a deceptive actor playing a role, say, a police officer, tech support, or co-worker, convincing enough to make you reveal your sensitive data.

Don’t become a victim of cybercrime. Protect your devices with the best antivirus software and your privacy with the best VPN service.

Social Engineering Types In-depth


Imagine you’re at a lovely river, watching an expert angler cast his line into the water, waiting for an unsuspecting fish to take the bait. Now, translate this scene into the world of the internet. Instead of the angler, you have the cybercriminal. Instead of the fishing line, you have a seemingly innocent email. And instead of the fish, you have… well, you. This scenario paints the picture of what we call ‘phishing,’ a common and cunning form of social engineering.

In the digital waters of the internet, phishing is a technique where the cyber-angler, the phisher, sends out baited hooks. These are often in the form of emails, text messages, or social media messages, designed to appear from a trusted source. They could mimic your bank, a social media platform, or even a coworker or friend.

The bait on the hook? That’s the part of the message which creates a sense of urgency or appeals to your curiosity or fear. The phisher may claim your bank account has suspicious activity, or you’ve won an unbelievable prize, or your favorite social media account is about to be closed. Each story is different but designed to create the same reaction: an immediate response.

Once you ‘bite’ by clicking on a link or providing requested information, the cyber-angler reels in their catch. You might be directed to a bogus website, a perfect copy of your bank’s login page, for instance. As you enter your login credentials, they don’t go to your bank, but straight to the phisher. The cybercriminal has successfully caught their fish.

But phishing isn’t just about duping you into revealing sensitive information like passwords or credit card numbers. It can also trick you into downloading malware. Imagine clicking a link from a ‘friend’ only to download a hidden malicious software that gives the attacker access to your device.

Despite its deception, we can guard against phishing. Being vigilant, scrutinizing every ‘urgent’ message, and double-checking directly with the source before responding are just a few ways to evade the phisher’s hook. It’s all about staying a step ahead and remembering that if something online seems too good to be true or overly urgent, it’s likely a phishing attempt.

So, the next time you get a suspicious email or message, pause for a moment. Think of the river scene, the cyber-angler, and the baited hook. Don’t be the fish that takes the bait. Be the fish that swims away, safe and secure in the knowledge of the phishing technique.


Let’s set the stage with an age-old story. Picture a beautifully shiny apple hanging from a tree. It’s tantalizingly out of reach but promises untold wisdom and knowledge. What would you do? Now, let’s bring this scenario into the modern, digital world. The apple is a mysterious USB stick labeled “Confidential” or an email claiming you’ve won a trip to the Bahamas. This tactic, my friends, is known as baiting. It’s another form of social engineering that relies on our innate curiosity and occasional greed.

Baiting operates on the principle of ‘there’s no such thing as a free lunch.’ Cyber attackers dangle an attractive offer in front of unsuspecting individuals, be it physical, like a rogue USB device, or digital, like a too-good-to-be-true offer in an email or pop-up ad. The bait is designed to pique your interest, to be too alluring to ignore.

Consider the mysterious USB. It’s labeled with something intriguing like “Executive Salary Details” or “Unreleased Game.” The bait has been set. The curiosity is intense. You take the bait, plug in the USB, and bam! A malicious code is unleashed on your system, providing the attacker with a backdoor to your data.

Then there’s the digital bait – an email announcing you’re the lucky winner of a million-dollar lottery, a pop-up ad offering a free high-end gadget, or a social media message about a viral video that everyone’s talking about. You click on the link or download the attachment to claim your prize or satisfy your curiosity, only to find you’ve inadvertently installed malware or provided personal information to cybercriminals.

The bait can take countless forms, and that’s what makes baiting such a pervasive threat. It leverages the human propensity for curiosity, desire, and sometimes, plain old greed.

But the good news is, with awareness, you can sidestep this digital temptation trap. Be cautious about unsolicited offers that seem too good to be true, because they often are. Resist the urge to plug unknown USB devices into your computer. When confronted with an irresistible digital apple, remember the potential consequences. That one click could come at a hefty cost.

Baiting is a tricky technique used by cyber fraudsters to reel in their victims. By being mindful and skeptical, you can avoid taking the bait. After all, in the digital world, an apple a day might not keep the hackers away!


Imagine you’re at a theater, captivated by a character on stage. The actor is so convincing that you forget they’re playing a part. You’re engrossed in the story, the emotion, the drama. Now, let’s take this theatrical analogy and place it in the world of cybersecurity. Here, the actor is a cybercriminal, the stage is your computer or phone, and the performance – a grand act of deception known as pretexting.

Pretexting is the art of creating a convincing story or pretext to manipulate an unsuspecting person into revealing sensitive information. It’s less of an immediate trap like phishing or baiting, and more of a carefully constructed narrative, often involving multiple acts.

Our malicious actor might impersonate someone else in this digital drama, perhaps a coworker, a tech support representative, or even a law enforcement officer. The role they choose is always believable, always fitting into the story they weave.

In one scenario, they might reach out as a ‘bank representative,’ informing you about a security threat to your account. To resolve this fictitious issue, they’ll need your account details and PIN, of course. Their act is so persuasive that you ignore the basic rule: banks never ask for your PIN.

In another setup, they could claim to be from your company’s IT department, citing an urgent system update. They need your login credentials to carry out the update and, in the process, ensure ‘the safety’ of your files. Worried about protecting your work, you unwittingly provide your information, falling for the act.

The scenarios are endless, and the common thread weaving them together is trust. The attacker builds a scenario where it feels natural, even necessary, to disclose the requested information.

But remember, this is a stage, and behind the convincing performance hides a cybercriminal. Arm yourself with skepticism. Verify the identity of anyone asking for personal or sensitive information. If your ‘bank’ calls, hang up and dial the official number yourself. If ‘tech support’ emails, cross-check with your colleagues before responding.

In the grand drama of pretexting, it pays to be a discerning audience member, to question the performance, and to remember that things on the digital stage are not always as they seem. You hold the power to close the curtain on the act of pretexting, keeping your personal data safe from the deceptive players.


In the grand tapestry of the internet, where data is the most precious commodity, social engineering paints a complex picture of manipulation and deceit. Whether it’s phishing, baiting, or pretexting, the techniques exploit one key vulnerability – the human element. Yet, by understanding these tactics, their modus operandi, and the veils of deception they employ, we can fortify our defenses and navigate the digital world with discernment and confidence. After all, awareness is our strongest ally in this ever-evolving cyber landscape.

How to stay safe online:

  • Practice Strong Password Hygiene: Use a unique and complex password for each account. A password manager can help generate and store them. In addition, enable two-factor authentication (2FA) whenever available.
  • Invest in Your Safety: Buying the best antivirus for Windows 11 is key for your online security. A high-quality antivirus like Norton, McAfee, or Bitdefender will safeguard your PC from various online threats, including malware, ransomware, and spyware.
  • Be Wary of Phishing Attempts: Be cautious when receiving suspicious communications that ask for personal information. Legitimate businesses will never ask for sensitive details via email or text. Before clicking on any links, ensure the sender's authenticity.
  • Stay Informed. We cover a wide range of cybersecurity topics on our blog. And there are several credible sources offering threat reports and recommendations, such as NIST, CISA, FBI, ENISA, Symantec, Verizon, Cisco, Crowdstrike, and many more.

Happy surfing!

Frequently Asked Questions

Below are the most frequently asked questions.

What is the most common form of social engineering?

Phishing is often considered the most common form of social engineering. It’s relatively easy to execute on a large scale through mass emails or messages, and even a small response rate can lead to a significant number of compromised accounts or data breaches.

How can I protect myself from social engineering attacks?

Awareness is your first line of defense. Understanding the tactics used in social engineering attacks can help you identify and avoid them. It’s also crucial to maintain healthy digital habits, like double-checking email senders, not clicking on suspicious links, and avoiding sharing sensitive information online unless absolutely necessary. Regularly updating your software and using strong, unique passwords can also bolster your defenses.

Are social engineering attacks only carried out online?

While social engineering is often associated with online or digital platforms, it isn’t confined to them. Cybercriminals can also use phone calls (vishing) or even face-to-face interaction to extract sensitive information. The common denominator in all these scenarios is manipulation and deceit, aimed at tricking the target into divulging confidential information.

Author: Tibor Moes

Author: Tibor Moes

Founder & Chief Editor at SoftwareLab

Tibor is a Dutch engineer and entrepreneur. He has tested security software since 2014.

Over the years, he has tested most of the best antivirus software for Windows, Mac, Android, and iOS, as well as many VPN providers.

He uses Norton to protect his devices, CyberGhost for his privacy, and Dashlane for his passwords.

This website is hosted on a Digital Ocean server via Cloudways and is built with DIVI on WordPress.

You can find him on LinkedIn or contact him here.

Security Software

Best Antivirus for Windows 11
Best Antivirus for Mac
Best Antivirus for Android
Best Antivirus for iOS
Best VPN for Windows 11

Cyber Threats

Advanced Persistent Threat (APT)
Adware Examples
Black Hat Hacker
Botnet Examples
Brute Force Attack
Business Email Compromise (BEC)
Computer Virus
Computer Virus Examples
Computer Worm
Computer Worm Examples
Credential Stuffing
Cross-Site Request Forgery (CSRF)
Cross-Site Scripting (XSS)
Cross-Site Scripting (XSS) Examples
Cross-Site Scripting (XSS) Types
Crypto Scam
Cyber Espionage
Cyber Risk
Cyber Squatting
Cyber Threat
Cyber Threat Examples
Cyber Threat Types
Cyberbullying Examples
Cyberbullying Types
Cybercrime Examples
Cybercrime Types
Cyberstalking Examples
Data Breach
Data Breach Examples
Data Breach Types
Data Leak
DDoS Attack
DDoS Attack Examples
Deepfake Examples
Doxxing Examples
Email Spoofing
Exploit Examples
Exploit Types
Fileless Malware
Grey Hat Hacker
Hacking Examples
Hacking Types
Identity Theft
Identity Theft Examples
Identity Theft Types
Insider Threat
IP Spoofing
Keylogger Types
Malicious Code
Malicious Code Examples
Malware Examples
Malware Types
Man In The Middle Attack
Man in the Middle Attack Examples
Online Scam
Password Cracking
Password Spraying
Phishing Email
Phishing Email Examples
Phishing Examples
Phishing Types
Ransomware Examples
Ransomware Types
Rootkit Examples
Security Breach
Session Hijacking
Smurf Attack
Social Engineering
Social Engineering Examples
Social Engineering Types
Spam Examples
Spam Types
Spear Phishing
Spear Phishing Examples
Spoofing Examples
Spyware Examples
SQL Injection
SQL Injection Examples
SQL Injection Types
Trojan Horse
Trojan Horse Examples
Watering Hole Attack
Whale Phishing
Zero Day Exploit
Zero Day Exploit Examples