Social Engineering Examples (2023): The 10 Worst Attacks

By Tibor Moes / Updated: May 2023

Social Engineering Examples (2023): The 10 Worst Attacks

Social Engineering Examples

Imagine you’re walking down a busy street, and a seemingly lost tourist asks for directions. You help, and they thank you by stealing your wallet. Sounds absurd, right? But that’s exactly what happens in the world of Social Engineering.

We’ll dive into some of the most hair-raising examples of these digital deceptions.


Social Engineering is the art of tricking people into giving away sensitive information. It’s like digital pickpocketing, where the thief uses manipulation and persuasion, not physical force, to steal your valuable data.

  1. Kevin Mitnick and the “Well of Passwords” (1995): One of the most infamous hackers, Kevin Mitnick, used social engineering tactics to trick an employee into revealing a system password, leading to one of the most significant hacking events in history.
  2. ILOVEYOU Virus (2000): A social engineering attack that tricked users into opening a seemingly innocent email attachment, which then forwarded itself to everyone in the user’s contact list, causing billions in damages.
  3. Target Data Breach (2013): Hackers stole credentials from a third-party HVAC vendor and used them to access Target’s payment system, resulting in the theft of 40 million credit and debit card numbers.
  4. Sony Pictures Hack (2014): A phishing email deceived employees into revealing their login credentials, allowing hackers to steal unreleased films and other sensitive information.
  5. Anthem Inc. Breach (2015): A phishing scam allowed hackers to steal the personal data of nearly 80 million people from one of the largest health insurers in the U.S.
  6. Democratic National Committee Email Leak (2016): Hackers tricked officials into revealing their email passwords through a fake Google security alert, leading to a significant leak of sensitive emails.
  7. Bad Rabbit Ransomware (2017): Users were tricked into installing a fake Flash update, which then encrypted their data and demanded a Bitcoin ransom.
  8. Google and Facebook Phishing Scam (2013-2015, revealed in 2017): A hacker posed as a computer hardware manufacturer and tricked both companies into wiring over $100 million.
  9. Twitter Bitcoin Scam (2020): High-profile Twitter accounts were hijacked after hackers tricked Twitter employees into revealing their credentials, leading to a Bitcoin scam that promised followers to “double their money.”
  10. SolarWinds Supply Chain Attack (2020): Likely one of the most sophisticated attacks in recent history, it involved compromising the software update mechanism of a widely used IT monitoring and management software. The attackers remained undetected for months, giving them access to numerous government and corporate networks.

Don’t become a victim of cybercrime. Protect your devices with the best antivirus software and your privacy with the best VPN service.

Social Engineering Examples In-Depth

1. Kevin Mitnick (1995) – A Tale of Passwords and Persuasion

In the mid-90s, at the dawn of the internet age, a man named Kevin Mitnick shook the digital world. Known today as one of the most notorious hackers, Mitnick didn’t rely on advanced technical knowledge to pull off his most famous heist in 1995. Instead, he used the power of persuasion—a tactic now known as social engineering.

Mitnick targeted a tech employee, presenting himself as a fellow co-worker in need of assistance. With a mix of charm and guile, he convinced this unsuspecting individual to reveal a system password. This successful manipulation led to what is now recognized as one of the most significant hacking events in history, demonstrating how trust could be exploited for nefarious purposes.

The attack was not localized to a specific geographical area—it had international implications. As a result, Mitnick’s exploits left a profound mark on the security measures businesses took worldwide. While the precise financial damage is hard to quantify, the event’s impact on how companies perceived and dealt with cybersecurity was immense.

The attack lasted until Mitnick’s capture in 1995, meaning his spree spanned several months. The compromised data varied, but some were quite sensitive, including proprietary business information. The countermeasures resulted in a significant tightening of security protocols across industries.

Mitnick’s story ended with his arrest and subsequent five-year prison sentence. His tale serves as a stark reminder of the destructive power of social engineering and has become a cornerstone in teaching individuals and businesses about the importance of safeguarding sensitive information.

2. ILOVEYOU Virus (2000) – A Digital Pandemic

As the new millennium rolled in, so did one of the most devastating social engineering attacks. The ILOVEYOU virus, striking in May 2000, spread not through the air but via email, proving that love letters could indeed break hearts—and computer systems.

A pair of young Filipino programmers crafted an innocent-looking email with an attachment titled “LOVE-LETTER-FOR-YOU.TXT.vbs”. Once opened, the virus would replicate and forward itself to everyone in the user’s contact list. This social engineering masterpiece preyed on people’s natural curiosity and trust, leading to catastrophic results.

The ILOVEYOU virus wreaked havoc on a global scale, paralyzing both individual and corporate email systems. It affected millions of users and companies, including large corporations like Ford and the Pentagon. The virus caused an estimated $10 billion in damages, showcasing the potential financial impact of such attacks.

The attack lasted several days, with countermeasures quickly developed and distributed by antivirus companies. The fallout led to a significant evolution in email security systems and user awareness about the risks of opening unsolicited email attachments.

As for the perpetrators, despite their identification, they escaped legal consequences due to the absence of cybercrime laws in the Philippines at the time. This led to a change in legislation, and the Philippines soon enacted its first laws against cybercrime. The ILOVEYOU virus serves as a timeless lesson about the potential for human manipulation in the digital realm.

3. Target Data Breach (2013) – A Twisted Holiday Tale

Picture this: the holiday season of 2013, a time of joy and cheer. But for retail giant Target, it was a season of chaos and damage control, as they fell victim to one of the most devastating social engineering attacks in retail history.

The perpetrators weren’t gun-toting criminals storming stores but stealthy hackers exploiting trust and weak links. They started with an HVAC vendor that serviced Target. Posing as legitimate company representatives, they tricked an employee into providing system credentials.

Armed with this access, the hackers infiltrated Target’s payment system. The attack wasn’t limited to one location—it spread across the company’s stores nationwide, right at the peak of the holiday shopping season. Over the course of roughly three weeks, hackers stole credit and debit card data from an astounding 40 million customers.

The financial damage was colossal—Target reported costs of over $200 million. The breach also severely tarnished the company’s reputation, causing a drop in sales for some time after the incident. In response, Target and other retailers significantly bolstered their cybersecurity measures.

The aftermath saw Target settling for $18.5 million with multiple states. And while the hacker group behind the attack was never officially identified, the event served as a stark reminder of the importance of robust security measures, even for third-party vendors.

4. Sony Pictures Hack (2014) – The Movie Script No One Wanted

In 2014, a plot fit for a Hollywood thriller unfolded at Sony Pictures Entertainment. However, this wasn’t a movie—it was a real-life cybersecurity nightmare. The villain? A malicious phishing email.

The attack began when a seemingly innocent email landed in the inboxes of Sony employees. Disguised as a message from Apple regarding password verification, it tricked several employees into revealing their login credentials.

Once inside the system, the hackers, suspected to be a group backed by North Korea, unleashed havoc. The attack wasn’t confined to a particular geographical area but hit Sony Pictures’ offices worldwide. Over several weeks, they stole and subsequently leaked unreleased movies, scripts, and even embarrassing internal emails.

The financial impact of the breach was tremendous, with Sony initially estimating losses of $15 million, though the long-term costs—considering factors like reputation damage and lost revenues—are thought to be much higher.

The attack marked a turning point in how Hollywood and other industries viewed cybersecurity. In response, Sony Pictures took significant steps to bolster its cybersecurity posture, and the event led to a widespread reevaluation of data security practices across the entertainment industry.

Though no formal charges were filed against the hackers, the U.S. government imposed sanctions on North Korea, marking one of the first times a nation-state was publicly accused and punished for a cyber-attack. The Sony Pictures hack serves as a chilling reminder of how a single deceptive email can lead to a blockbuster-level catastrophe.

5. Anthem Inc. Breach (2015) – A Healthcare Horror Story

In 2015, one of America’s largest health insurers, Anthem Inc., suffered a catastrophic breach, making it a dark year in the history of health information security. The culprits were expert social engineers who preyed on human error and trust, rather than exploiting system vulnerabilities.

The criminals launched a sophisticated spear-phishing campaign, targeting a handful of employees with seemingly legitimate emails that, in reality, were anything but. Once an employee was tricked into opening an email, the hackers gained access to the company’s database.

This wasn’t a local or national attack—it was international in scale. The breach lasted several weeks, during which the attackers stole highly sensitive data, including names, birthdays, medical IDs, social security numbers, street addresses, email addresses, and employment information of nearly 80 million people.

The financial damage was staggering. Anthem Inc. agreed to a settlement of $115 million, the largest amount ever for a data breach. The number of people affected and the nature of the compromised data raised serious concerns about the security of personal information in the healthcare industry.

In the aftermath, Anthem Inc. significantly upgraded their security infrastructure, and the event catalyzed a broader industry-wide push for improved healthcare cybersecurity. Although the perpetrators were never officially identified, the Anthem Inc. breach remains a stark reminder of the devastating potential of social engineering attacks in the healthcare sector.

6. Democratic National Committee Email Leak (2016) – Politics and Phishing

2016, a presidential election year in the U.S., was marked by an unprecedented social engineering attack that added a new twist to the political drama. The victim was the Democratic National Committee (DNC), and the culprit was a deceptive phishing email.

The attack unfolded when officials received an email disguised as an alert from Google, warning them of a potential security threat. Urged to change their passwords immediately, several officials complied, unknowingly revealing their credentials to the hackers.

This wasn’t a localized crime. The effects rippled across the nation, shaping the narrative of the presidential election. Over several weeks, thousands of sensitive emails were leaked, causing reputational damage and leading to several high-profile resignations within the DNC.

While it’s challenging to quantify the exact financial loss, the breach had significant political and social implications. The fallout included tightened cybersecurity measures at the DNC and a broader recognition of the potential impact of cyberattacks on national security and democratic processes.

In an unprecedented move, the U.S. intelligence community publicly accused Russia of orchestrating the attack. This marked a significant moment in cyber history, as it underscored the potential for state-sponsored cyberattacks to influence democratic processes. The DNC email leak serves as a potent reminder of the intersection between cybersecurity and politics in the digital age.

7. Bad Rabbit Ransomware (2017) – A Digital Hostage Crisis

In 2017, an insidious cyber threat hopped onto the scene: the Bad Rabbit ransomware. This wasn’t your typical virus attack—it was a cunningly orchestrated social engineering scheme that held victims’ data hostage.

The perpetrators designed a fake Adobe Flash update that unsuspecting users were tricked into downloading. Once installed, Bad Rabbit would lock the user’s files and demand a ransom in Bitcoin to release them.

This attack hopped across borders, affecting thousands of users and several organizations, primarily in Russia and Ukraine, but also in Germany, Turkey, Poland, and South Korea. The financial damage, while hard to quantify, was significant, as many victims opted to pay the ransom rather than lose their valuable data.

The attack unfolded over several days until antivirus companies developed and disseminated countermeasures. The aftermath saw organizations worldwide bolstering their defenses against ransomware and a heightened awareness among users about the risks of downloading unsolicited software updates.

Despite the global scale and impact of the attack, the identity of the perpetrators remains unknown. The Bad Rabbit ransomware attack serves as a chilling reminder of how simple deception can lead to a widespread digital hostage crisis.

8. Google and Facebook Phishing Scam (2013-2015) – A High-Tech Heist

Between 2013 and 2015, two of the world’s tech giants, Google and Facebook, fell victim to one of the most expensive phishing scams in history. The mastermind behind this high-tech heist was a Lithuanian man named Evaldas Rimasauskas.

Rimasauskas cleverly posed as a popular computer hardware manufacturer, Quanta Computer. He crafted convincing emails with fake invoices and contracts, tricking both companies into wiring over $100 million to bank accounts he controlled.

This wasn’t a geographically confined attack—it was a global scam that exploited the trust between multinational corporations. And while the attack was ongoing for about two years, it wasn’t until 2017 that it was uncovered and Rimasauskas was arrested.

The aftermath of this incident forced tech giants and other companies to revisit their payment processes and security measures to safeguard against such scams. In 2019, Rimasauskas pled guilty to his crimes and was sentenced to a five-year prison term and a forfeiture of $49.7 million.

The Google and Facebook phishing scam underscores that even the biggest players in the tech world aren’t immune to social engineering. It serves as a wake-up call about the critical importance of vigilance and verification in all financial transactions.

9. Twitter Bitcoin Scam (2020) – A Celebrity Impersonation Extravaganza

In July 2020, Twitter faced an unprecedented security breach that saw high-profile accounts compromised in a daring Bitcoin scam. This wasn’t the work of an advanced hacking group, but the result of successful social engineering.

The attack began when hackers, including a 17-year-old from Florida, tricked Twitter employees through a phone spear-phishing attack, gaining access to internal systems. They took over several high-profile accounts, including those of Elon Musk, Barack Obama, and Jeff Bezos, promising followers that any Bitcoin sent to a specified address would be doubled and returned.

The scam was global, considering the reach of Twitter and the international nature of the compromised accounts. The hackers managed to collect over $118,000 before the scam was shut down, a small sum considering the number of people affected but a significant amount given the simplicity and audacity of the attack.

The event led to significant changes in Twitter’s security protocols and raised serious questions about the potential misuse of influential social media accounts. In the aftermath, the main perpetrator, a teenager from Florida, was arrested and sentenced to three years in prison. The Twitter Bitcoin scam serves as a reminder that even the simplest social engineering techniques can have a wide-ranging impact when applied on a large scale.

10. SolarWinds Supply Chain Attack (2020) – Navigating a Digital Crisis

In 2020, Garmin, a leading GPS navigation and wearable technology company, fell victim to a severe ransomware attack. This was not a conventional hack but the result of a well-executed social engineering scheme that brought the company’s services to a standstill.

Known as WastedLocker, the ransomware was delivered through phishing emails, which tricked employees into downloading malicious software. Once installed, the ransomware encrypted Garmin’s files, disrupting services worldwide, from fitness tracking to aviation.

The attack lasted for several days, during which Garmin’s operations were significantly affected. While the company did not officially disclose the financial impact, reports suggest that Garmin paid a multi-million dollar ransom to regain access to its files.

In response, Garmin took significant steps to strengthen its security infrastructure and restore its services. The attack highlighted the need for continuous employee training in recognizing and avoiding phishing emails.

The aftermath saw the company navigating through a digital crisis that served as a powerful reminder to other corporations of the potential impact of ransomware attacks. The Garmin attack underlines the importance of robust cybersecurity measures and the potential cost of lapses in digital vigilance.

Conclusion – Staying Safe in a Digital World

As we’ve seen from these high-profile cases, social engineering attacks can have devastating consequences. But there’s hope. Awareness and preparedness are our best defenses against these digital dangers.

  1. Stay Vigilant: Always be suspicious of unsolicited communications, especially those that request your login details or personal information. If you’re unsure, contact the organization directly using verified contact details.
  2. Keep Your Devices Updated: Regular updates not only give you the latest features but also patch security vulnerabilities that hackers can exploit.
  3. Invest in Antivirus Software: Antivirus software for Windows 11 like Norton, Bitdefender, McAfee, Panda, or Kaspersky can act as an early warning system, helping to detect and neutralize threats before they can cause harm.
  4. Education is Key: Regularly educate yourself and your team about the latest threats and how to recognize them. Remember, cybersecurity is everyone’s responsibility.

For more information on cybersecurity, consider visiting the following trusted resources:

  1. Cybersecurity & Infrastructure Security Agency (CISA)
  2. National Institute of Standards and Technology (NIST) Cybersecurity Resources
  3. Federal Trade Commission – Consumer Information on Privacy, Identity, and Online Security
  4. European Union Agency for Cybersecurity (ENISA)

And remember, in our interconnected digital world, staying safe online isn’t a one-time event—it’s an ongoing process. Keep learning, stay vigilant, and let’s create a safer cyber world for everyone.

Author: Tibor Moes

Author: Tibor Moes

Founder & Chief Editor at SoftwareLab

Tibor is a Dutch engineer and entrepreneur. He has tested security software since 2014.

Over the years, he has tested most of the best antivirus software for Windows, Mac, Android, and iOS, as well as many VPN providers.

He uses Norton to protect his devices, CyberGhost for his privacy, and Dashlane for his passwords.

This website is hosted on a Digital Ocean server via Cloudways and is built with DIVI on WordPress.

You can find him on LinkedIn or contact him here.

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