Social Engineering Examples (2024): The 9 Worst Attacks

By Tibor Moes / Updated: January 2024

Social Engineering Examples (2023): The 10 Worst Attacks

Social engineering represents a sophisticated manipulation technique that exploits human psychology to bypass standard security practices.

In this article, we’ll explore nine of the most notorious social engineering attacks, revealing how they were executed and their significant impacts on organizations and individuals.


Social engineering is the manipulation of people to gain confidential information or access to systems.

  • ILOVEYOU Virus (2000): A computer worm that masqueraded as a love letter, spreading rapidly across the globe. It infected over ten million Windows personal computers.
  • Target Data Breach (2013): A massive security breach at Target Corporation led to the exposure of millions of customers’ payment details. Approximately 40 million credit and debit card accounts were compromised.
  • Sony Pictures Hack (2014): An attack on Sony Pictures released a trove of sensitive information, causing significant financial and reputational damage. Sony Pictures allocated $15 million to manage the damages from the hack.
  • Anthem Inc. Breach (2015): A major healthcare data breach exposed the personal information of nearly 79 million people. Anthem settled the violation of HIPAA Privacy and Security Rules for $16 million.
  • Democratic National Committee Email Leak (2016): Thousands of emails and attachments from the DNC were publicly leaked, impacting the US political landscape. The leak included 19,252 emails and 8,034 attachments.
  • Bad Rabbit Ransomware (2017): A ransomware attack that encrypted user data and demanded payment in Bitcoin. Attackers set the ransom at 0.05 Bitcoins, approximately $290 at the time.
  • Google and Facebook Phishing Scam (2013-2015, revealed in 2017): A fraudulent scheme that duped two tech giants out of a substantial amount of money. The scammer stole a total of $100 million from Google and Facebook.
  • Twitter Bitcoin Scam (2020): A cyberattack on Twitter used high-profile accounts to promote a bitcoin scam. The scheme amassed over $100,000 in Bitcoin.
  • SolarWinds Supply Chain Attack (2020): A sophisticated breach that compromised the software supply chain, affecting numerous organizations. Up to 18,000 users of SolarWinds’ Orion software may have been impacted.

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    Social Engineering Examples

    1. ILOVEYOU Virus (2000)

    In the year 2000, an insidious computer worm known as the ILOVEYOU virus emerged, causing a global crisis in digital security. It was May 5th when this seemingly innocent email attachment began its journey, disguised as a love letter.

    The impact was immediate and staggering: over ten million Windows personal computers were infected, as reported by Wired.

    This virus exploited not just the vulnerabilities in the software but also played on the natural human curiosity and desire for connection. It was a stark reminder of how a simple click could lead to widespread chaos in the digital realm.

    2. Target Data Breach (2013)

    Fast forward to 2013, and we witnessed one of the most significant breaches in retail history. On December 19th, Target Corporation, a giant in the retail sector, confirmed a nightmare scenario: approximately 40 million credit and debit card accounts had been exposed due to a breach in their network.

    This incident, detailed in a report by the U.S. Senate Committee on Commerce, Science, and Transportation, wasn’t just a breach of digital security; it was a violation of customer trust.

    It showcased the devastating consequences of social engineering attacks, where sophisticated tactics were used to infiltrate Target’s network, ultimately leading to the massive data theft. This breach served as a wake-up call for the retail industry, emphasizing the critical need for robust cybersecurity measures.

    3. Sony Pictures Hack (2014)

    In 2014, Sony Pictures faced a cyber-attack that went far beyond the realm of digital inconvenience, marking a significant event in the history of corporate cyber-attacks.

    This attack, which gained widespread media attention, led to the release of confidential data, including personal information about Sony Pictures employees and their emails, copies of unreleased Sony films, and other critical data.

    The financial repercussions were substantial. In the first quarter of 2015, Sony Pictures had to allocate a staggering $15 million to manage the ongoing damages resulting from the hack, as reported by Time.

    This incident not only highlighted the financial costs associated with such breaches but also raised serious concerns about privacy and the security of corporate information.

    4. Anthem Inc. Breach (2015)

    The Anthem Inc. breach in 2015 stands as a stark example of the vulnerabilities in healthcare data security. The breach exposed the personal information of approximately 78.8 million individuals, according to the U.S. Department of Health and Human Services (HHS).

    The data compromised included names, dates of birth, social security numbers, healthcare IDs, and other sensitive information. As a result of this breach, Anthem agreed to pay $16 million to the Office for Civil Rights (OCR) at the HHS. This payment was part of a settlement for violations of the Health Insurance Portability and Accountability Act (HIPAA) Privacy and Security Rules.

    The Anthem breach was not just a financial catastrophe but also a clear violation of patient trust, underscoring the critical need for stringent data security measures in the healthcare sector.

    5. Democratic National Committee Email Leak (2016)

    The 2016 Democratic National Committee (DNC) email leak was a seismic event in the world of politics, underscoring the vulnerability of digital communications in the political arena.

    As reported by The Washington Post, this leak involved a staggering collection of 19,252 emails and 8,034 attachments from the DNC, the governing body of the United States’ Democratic Party. The impact of this breach was profound, not just in its scale but also in its timing – occurring on the eve of the Democratic Convention.

    The leak exposed internal deliberations and confidential communications, leading to significant political repercussions and a heated debate over cybersecurity in political organizations. This incident served as a stark reminder of the critical need for robust digital security measures in political entities and the potential consequences of their breach.

    6. Bad Rabbit Ransomware (2017)

    2017 saw the emergence of the Bad Rabbit ransomware, a cyber-attack that targeted organizations and consumers alike. The attackers demanded a ransom of 0.05 Bitcoins, equivalent to about $290 at the time, as noted by Moonlock.

    To put this into perspective, in today’s terms, that amount would be around $1,070. Bad Rabbit spread rapidly, encrypting the data on infected computers and demanding the ransom for decryption keys.

    This attack highlighted the evolving nature of cyber threats and the importance of maintaining up-to-date security measures. It also underscored the growing trend of using cryptocurrencies in ransomware attacks, adding a layer of complexity to the cybercrime economy and its traceability.

    7. Google and Facebook Phishing Scam (2013-2015, revealed in 2017)

    Between 2013 and 2015, a monumental phishing scam unfolded, targeting two of the biggest names in the tech industry: Google and Facebook.

    Evaldas Rimasauskas, the mastermind behind this scheme, orchestrated a sophisticated fraud that successfully siphoned off a colossal $100 million from these tech giants, as reported by BBC News. The scam involved crafting fake invoices and posing as a legitimate Asian manufacturer, which Google and Facebook regularly transacted with.

    This high-profile case not only highlighted the vulnerabilities of even the most technologically advanced companies but also shed light on the sophistication and audacity of modern cybercriminals. It was a wake-up call to organizations worldwide about the importance of verifying financial requests and the potential costs of complacency in digital security practices.

    8. Twitter Bitcoin Scam (2020)

    In 2020, a different kind of digital heist took the world by surprise, this time involving the social media giant Twitter. In a coordinated cyber-attack, 130 high-profile Twitter accounts were compromised by external actors. These accounts, belonging to well-known personalities and corporations, were used to promote a bitcoin scam, as detailed by BBC News.

    The scammers posted messages urging followers to send bitcoin, promising to double any amount received. This audacious scheme managed to collect over $100,000 in Bitcoin before it was shut down.

    This incident not only demonstrated the vulnerabilities in social media platforms but also the growing trend of using digital currencies for fraudulent activities. It underscored the need for heightened security measures in social media networks and raised serious concerns about the potential misuse of influential accounts in spreading scams or misinformation.

    9. SolarWinds Supply Chain Attack (2020)

    The SolarWinds supply chain attack, which came to light in 2020, is a chilling testament to the complexity and scale of modern cyber threats. This sophisticated cyberattack targeted the Orion software, a widely used network management system developed by SolarWinds.

    As reported by TechXplore, SolarWinds disclosed that up to 18,000 users of its Orion software might have been affected by this security breach. The attackers managed to insert a vulnerability into the software’s updates, allowing them to infiltrate the systems of numerous government agencies and major corporations worldwide.

    This incident didn’t just highlight the technical prowess of the attackers; it also exposed the inherent risks in the supply chain of software development and distribution. The SolarWinds attack serves as a stark reminder of the far-reaching consequences that a single point of vulnerability can have, emphasizing the need for comprehensive security protocols at every stage of the software supply chain.


    In conclusion, the examples of social engineering attacks we’ve explored – from the widespread ILOVEYOU virus to the intricate SolarWinds supply chain attack – demonstrate the evolving and sophisticated nature of cyber threats. These incidents underline the necessity for constant vigilance and robust security measures in both personal and organizational digital landscapes.

    Furthermore, in today’s digitally-driven world, the importance of robust antivirus software cannot be overstated, particularly for users of Windows 11. Investing in reputable antivirus solutions from trusted brands like Norton, Avast, TotalAV, Bitdefender, McAfee, Panda, or Avira is more than a precaution; it’s a critical step in safeguarding against the ever-growing threats of cyberattacks.

    These tools not only provide essential protection against malware and viruses but also offer layers of security to defend against the sophisticated tactics used in social engineering. By choosing a reliable antivirus solution, individuals and organizations can significantly reduce their vulnerability to these ever-evolving cyber risks.




    Author: Tibor Moes

    Author: Tibor Moes

    Founder & Chief Editor at SoftwareLab

    Tibor has tested 39 antivirus programs and 30 VPN services, and holds a Cybersecurity Graduate Certificate from Stanford University.

    He uses Norton to protect his devices, CyberGhost for his privacy, and Dashlane for his passwords.

    You can find him on LinkedIn or contact him here.