What is Social Engineering? All You Need to Know (2023)

By Tibor Moes / Updated: June 2023

What is Social Engineering? All You Need to Know (2023)

What is Social Engineering?

Imagine you are the commander of a highly secure fortress, with state-of-the-art defenses and a highly trained army to protect it. Suddenly, a seemingly harmless messenger arrives at your gates, claiming to bring news from an ally. Little do you know, this messenger is a skilled manipulator, sent by your enemy to exploit your trust and gain access to your fortress. This is the essence of social engineering – a modern-day Trojan horse that attackers use to breach even the most advanced security systems.

As we delve into the world of social engineering, we will uncover the tactics used by these human hackers and learn how to protect ourselves and our organizations from their cunning tricks.


  • Social engineering is a manipulation technique that tricks people into giving confidential information, money, or access to restricted systems.

  • It uses psychological tricks, often posing as a trusted figure, to gain trust and trick victims into making security mistakes.

  • Protection involves awareness training, critical thinking, and verifying suspicious requests through other communication channels.

Don’t become a victim of cybercrime. Protect your devices with the best antivirus software and your privacy with the best VPN service.

Understanding Social Engineering

Social engineering can be defined as the art of manipulating people to give up confidential information or gain unauthorized access to systems. Most social engineering attacks have one or two objectives: acquiring sensitive data or installing malicious software on a victim’s computer. These attacks rely on human interaction and human error rather than technical vulnerabilities. In essence, social engineering is a form of “human hacking” that exploits human weaknesses to achieve its goals.

Social engineering techniques are diverse and sophisticated, ranging from phishing campaigns and impersonation to baiting and luring unsuspecting users into revealing sensitive information or downloading malicious code. The tactics used by social engineers primarily focus on exploiting human psychology and emotional triggers, such as trust, fear, and greed.

In this digital age, where cyber threats are constantly evolving, understanding the social engineering definition and the various techniques used by threat actors is crucial for both individuals and security teams to protect themselves and their organizations.

The Psychology Behind Social Engineering

At the heart of social engineering lies the art of psychological manipulation. Social engineers exploit human emotions and cognitive biases to trick users into revealing confidential information or granting access to systems. Some common psychological levers used by social engineers include greed, curiosity, urgency, helpfulness, and fear.

For instance, a social engineer might exploit an employee’s helpfulness by posing as a coworker in need of assistance, or use fear and urgency by sending a phishing email that appears to come from the employee’s bank, warning them of a security breach.

By understanding the psychological tactics employed by social engineers, we can better recognize and prevent social engineering attacks, ultimately safeguarding our sensitive information and systems.

Social Engineering Techniques

Social engineering techniques are as varied as the attackers who employ them, each with its unique characteristics and methods. Some common techniques include phishing scams, baiting and luring, impersonation and pretexting, and quid pro quo and reward-based attacks. These tactics are designed to manipulate human vulnerabilities and trick users into revealing sensitive information or providing unauthorized access to systems.

It is essential to recognize the different types of social engineering attacks and understand how they operate in order to build strong defenses against them. By raising awareness of these techniques and their consequences, individuals and organizations can develop effective strategies for identifying and preventing social engineering attacks, thereby minimizing the risks associated with this ever-evolving security threat.

Phishing Scams

Phishing scams are a prevalent social engineering technique that uses email, SMS, or social media platforms to trick users into revealing sensitive information or downloading malicious software. These attacks can take various forms, including vishing (voice phishing), smishing (SMS phishing), and spear phishing, which targets specific individuals or groups using detailed knowledge of the victims to increase the attack’s effectiveness.

A typical phishing attack might involve an email appearing to be from a trusted source, such as a bank, asking users to click on a malicious link or provide login credentials. Attackers often use urgent or threatening language to create a sense of fear and prompt users to take immediate action.

By understanding the different delivery methods and tactics used in phishing scams, we can better identify and avoid falling victim to these deceptive attacks.

Baiting and Luring

Baiting and luring attacks are another social engineering technique that uses enticing offers or free items to trick users into downloading malware or revealing sensitive information. For example, attackers may offer free downloads of games, music, or software that comes bundled with malicious code.

Once the user takes the bait, they may find their computer infected with malware, and if they pay with a check, their bank account could be compromised. By being cautious of offers that seem too good to be true and avoiding downloads from untrusted sources, we can better protect ourselves against these deceptive attacks.

Impersonation and Pretexting

Impersonation and pretexting involve attackers posing as legitimate individuals or organizations to gain access to restricted areas or information. Impersonation is when an attacker pretends to be someone else, while pretexting involves creating a false story to obtain information or access. These tactics are commonly used in targeted social engineering attacks such as spear phishing, whaling, and business email compromise.

To defend against impersonation and pretexting attacks, it is crucial to verify the legitimacy of any communication or request before taking action. This may involve checking email domains, contacting the sender through alternative means, or examining website URLs for authenticity.

By remaining vigilant and adopting strong security practices, we can minimize the risk of falling victim to these sophisticated attacks.

Quid Pro Quo and Reward-Based Attacks

Quid pro quo and reward-based attacks involve offering something desirable in exchange for confidential information or access. In a quid pro quo attack, the attacker promises a reward or compensation in exchange for personal information, while reward-based attacks dangle a prize or incentive for completing a particular action, such as clicking on a link or providing login credentials.

To protect against these attacks, it is essential to be cautious of any offers that seem too good to be true and never provide private details in exchange for a reward. Strengthening our online security and raising awareness of the risks associated with these attacks can help us stay one step ahead of cybercriminals.

Real-Life Examples of Social Engineering Attacks

The real-world consequences of social engineering attacks can be severe, as demonstrated by numerous high-profile incidents. From the classic tale of the Trojan horse to recent cases involving major corporations and public figures, these attacks have caused significant financial losses, data breaches, and damage to reputations.

Understanding the techniques used in these attacks and their consequences can help us appreciate the importance of staying vigilant and taking proactive measures to prevent social engineering. By learning from the experiences of others, we can better protect ourselves and our organizations from the devastating effects of these malicious schemes.

Notable Cybercriminals

Throughout history, there have been many notorious social engineers who have left their mark on the cybersecurity landscape. Frank Abagnale, for example, successfully masqueraded as various professionals, including an airline pilot, a doctor, and a lawyer, during the 1960s. After serving his sentence, he became a security consultant for the FBI and founded a company dedicated to combating financial fraud.

Another infamous social engineer is Kevin Mitnick, who managed to steal the source code for Motorola’s MicroTAC Ultra Lite flip phone by tricking an employee into sending it to him. After serving time for hacking, Mitnick became a multimillionaire, author, and founder of a cybersecurity company called Mitnick Security.

These examples serve as a reminder of the cunning and resourcefulness of social engineers, emphasizing the need for constant vigilance and robust security practices.

Recent High-Profile Incidents

In recent years, several high-profile social engineering incidents have made headlines, demonstrating the ongoing threat posed by these attacks. For instance, in December 2021, a phishing scam targeted around 790 banking customers of Singaporean bank OCBC, resulting in a loss of at least $13.7 million. Another notable case is the 2020 Twitter Bitcoin scam, where attackers hijacked the accounts of celebrities and politicians, posting messages asking people to send Bitcoin to a specific address, ultimately stealing over $100,000 worth of the cryptocurrency.

These incidents highlight the importance of staying informed about the latest social engineering techniques and raising awareness of their potential impact on individuals and organizations. By learning from these examples, we can better understand the risks associated with social engineering attacks and take appropriate measures to safeguard our sensitive information and systems.

Identifying Social Engineering Attacks

Recognizing the signs of a social engineering attack is critical in protecting ourselves and our organizations from falling victim to these schemes. By asking questions when encountering suspicious communications, such as whether the message is from a trusted source, if it’s an unsolicited request for personal information, or if it uses fear or urgency as a motivator, we can help identify potential attacks.

Being aware of the various red flags and warning signs, such as poor grammar, suspicious attachments or links, and unexpected messages, can also aid in identifying social engineering attempts. By remaining vigilant and educating ourselves on these indicators, we can minimize the risk of being deceived by social engineers and better protect our sensitive information and systems.

Red Flags and Warning Signs

Common red flags and warning signs of social engineering attacks include unexpected or unsolicited requests for personal information, urgent or threatening language, requests for secrecy or confidentiality, and suspicious email domains. Intrusive questions, vague identification, and offers that seem too good to be true can also indicate a social engineering attempt.

Being aware of these warning signs can help individuals and organizations identify and avoid falling victim to social engineering attacks. By remaining vigilant and adopting strong security practices, we can minimize the risk of being deceived by these cunning tactics and better protect our sensitive information and systems.

Verifying Legitimacy

Verifying the legitimacy of a communication or request before taking action is an essential step in defending against social engineering attacks. This may involve checking email domains, contacting the sender through alternative means, or examining website URLs for authenticity.

By taking the time to verify the legitimacy of a request or communication, we can help ensure that we are not falling victim to social engineering attacks. This proactive approach can significantly reduce the risk of disclosing sensitive information or granting unauthorized access to systems, ultimately safeguarding our personal and organizational security.

Preventing Social Engineering Attacks

Social engineering attacks can have severe consequences for individuals and organizations alike, making it crucial to implement effective prevention strategies. By strengthening online security, educating employees, and raising awareness of the risks associated with these attacks, we can reduce the likelihood of successful social engineering attempts and create a culture of security within our organizations.

Some effective prevention measures include providing security awareness training, simulating social engineering attempts to test employee preparedness, increasing spam filtering, implementing policies around social media usage, and adjusting email settings. By adopting these strategies, we can better protect ourselves and our organizations from the ever-evolving threat of social engineering attacks.

Strengthening Online Security

Enhancing online security is a crucial aspect of preventing social engineering attacks. Some tips for strengthening online security include using strong, unique passwords, enabling multi-factor authentication, and ensuring that software is up-to-date on all devices. By implementing these measures, we can minimize the risk of unauthorized access to our sensitive information and systems.

In addition to adopting these security practices, it is also essential to be cautious when forming online friendships, as this is a common tactic used in social engineering attacks. Furthermore, avoid sharing personal information that could be used to answer security questions or compromise your password details, such as the names of schools, pets, or places of birth.

Educating Employees and Raising Awareness

Security awareness training and education for employees play a vital role in minimizing the risk of falling victim to social engineering attacks. By teaching employees about the various social engineering techniques, how to recognize and respond to attacks, and providing resources to stay up to date on the latest security threats, organizations can create a culture of security and reduce the likelihood of successful attacks.

Moreover, fostering an environment of open communication and encouraging employees to report any suspicious activity can help organizations identify and address potential social engineering attempts before they cause significant damage.

By investing in employee education and raising awareness of the risks associated with social engineering attacks, we can better protect our organizations from the devastating effects of these malicious schemes.


Social engineering poses a significant threat to individuals and organizations alike. By understanding the tactics used by social engineers, recognizing the warning signs of an attack, and implementing effective prevention strategies, we can better protect ourselves and our organizations from the devastating consequences of these cunning tricks.

As we continue to navigate the ever-evolving digital landscape, let us remain vigilant in our efforts to safeguard our sensitive information and systems against the modern-day Trojan horses that are social engineering attacks. By staying informed, raising awareness, and fostering a culture of security, we can create a stronger fortress to withstand the cunning schemes of these human hackers.

How to stay safe online:

  • Practice Strong Password Hygiene: Use a unique and complex password for each account. A password manager can help generate and store them. In addition, enable two-factor authentication (2FA) whenever available.
  • Invest in Your Safety: Buying the best antivirus for Windows 11 is key for your online security. A high-quality antivirus like Norton, McAfee, or Bitdefender will safeguard your PC from various online threats, including malware, ransomware, and spyware.
  • Be Wary of Phishing Attempts: Be cautious when receiving suspicious communications that ask for personal information. Legitimate businesses will never ask for sensitive details via email or text. Before clicking on any links, ensure the sender's authenticity.
  • Stay Informed. We cover a wide range of cybersecurity topics on our blog. And there are several credible sources offering threat reports and recommendations, such as NIST, CISA, FBI, ENISA, Symantec, Verizon, Cisco, Crowdstrike, and many more.

Happy surfing!

Frequently Asked Questions

Below are the most frequently asked questions.

What is social engineering in simple terms?

Social engineering is a type of manipulation designed to trick people into giving out confidential information or access to restricted systems. It works by exploiting human vulnerabilities to gain trust and influence behavior.

What is an example of social engineering?

Social engineering is the practice of using deception to trick someone into disclosing sensitive information or handing over control of their systems. An example would be a hacker sending an email pretending to be from an employee’s boss, asking them to click on a malicious link or disclose confidential company data.

This can be used to gain access to critical systems or steal valuable information.

Author: Tibor Moes

Author: Tibor Moes

Founder & Chief Editor at SoftwareLab

Tibor is a Dutch engineer and entrepreneur. He has tested security software since 2014.

Over the years, he has tested most of the best antivirus software for Windows, Mac, Android, and iOS, as well as many VPN providers.

He uses Norton to protect his devices, CyberGhost for his privacy, and Dashlane for his passwords.

This website is hosted on a Digital Ocean server via Cloudways and is built with DIVI on WordPress.

You can find him on LinkedIn or contact him here.

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